As a blogger and a designer, it’s important to keep up with the latest trends in design, development, and even what my clients are working on. It certainly keeps me busy!
More importantly, though, it keeps me aware of what matters most to my clients. Understanding what they’re working on helps me make relevant design choices and suggestions that fit their needs. Let’s take a look at just a few examples, so you know what you could do for your clients, too.
The Latest and Greatest
It’s not news to most of us that the internet is constantly changing and shifting into newer, more modern designs. It’s tough to stay on par with the rest of the internet when tastes, humor, and focuses are changing.
That means you’ll need to focus on making your designs as timely and as relevant as possible. For example, making sure your site is visually appealing to all visitors and accessible for all users is key. Getting too complex or focused on new design techniques could mean switching out and updating design elements just to keep relevance.
For example, I made a blog for a restaurant based on their color scheme. I kept the design professional, sleek, and most importantly, I kept it simple. I even added in options for filtering the menu based on dietary restrictions, such as vegan or gluten-free foods. Details like this can minimize the amount of changes you’ll need to add in while keeping your pages as relevant as ever.
Keeping Up with the News
In my line of work, I have certain types of clients I see more than other types—clients recommend me to friends in the field and they continue recommending me to others—so knowing what my clients are thinking about and focused on is vital.
For example, news is coming in about rideshare car accident cases and rented electric scooter wrecks. These cases are relevant and timely for my clients, which means I can expect to hear about these when clients call about updates.
For example, this week I did a few headers and featured images for a client who wanted to focus on these types of cases. They wanted to really focus on these claim types, and they were excited when I was prepared with fresh ideas.
When your mind is already on these things, you have a better chance of getting answers for your clients and then they know you’re keeping up with their cases and that you care about their case.
Keeping Up with Your Clients
As the internet keeps upgrading at a blistering pace, it’s important that you stay on top of things, too. While clear, clean designs don’t go out of style easily, it’s important to know what your clients are thinking about and what latest trends you can bring to the table.
Similarly, keeping up with what your clients want is just as important. The biggest news stories can give you an idea of what to expect from your clients, so keep your newsfeed up to date with the latest stories for your field.
Do you tend to help people with book club sites or blogs? Keeping up with publishing news may help. Focused on alternative medicine? The latest trends and discoveries may be relevant to your clients.
While these aren’t necessary steps, they are important ones. Giving your clients that extra attention shows them that you care about their site. Often, that could be the difference between a one-time client and a client who comes back to you for all their projects.