It’s been a busy week on my end, so I’ve got plenty of updates. I’ve been working with a restaurant on a brand-new site design, a Boston SSD attorney about an update to their layout, and a few more professional bloggers looking to stand out. Needless to say, I’m due for a little break, or at least a nap.
This week, though, I’ve been thinking about a question I’m asked a lot by other freelancers: how do you find so many clients and keep them coming back?
That’s a complicated question, but it’s one I have a few tips and hints about. So, if you’re just getting started, or if you’re looking to strengthen your business and support yourself, read on for how I find clients and keep them on my side.
The Importance of Networking
I know everyone talks about networking, but it’s for a good reason. While most of my work happens online, that doesn’t mean I’m a total hermit without any connection to the real world. In fact, I make a point to make those connections with people in the field, especially those working with similar clients.
That might seem counter-productive, since we’re seeking out similar clients, but let’s look at an example. I have a friend who works on similar sites, and with a similar work load. She was recently approached by a potential client who wanted help revamping their site. However, she has a full plate right now, and they weren’t the exact type of client she was looking for.
So, she referred them to me, and they stuck with me. Sometimes, it really pays off to make friends in your field.
Keeping Your Clients
Once you get those clients, it’s important to keep them happy, too. So many people end up handling a single project, only to never work with that client again. The key, I’ve found, is to make sure your services stay relevant and stay on their mind.
For example, I offer my clients help with minor fixes for no extra charge. I also make myself available for questions, concerns, and issues that my clients might be concerned about for their sites. These are all small parts of the services I provide, but it makes a difference. The more they feel that you’re giving them the full value of their money, the more likely they are to consider you for their next project or overhaul.
Patience is Key
Most important, though, is for new freelancers is to be patient. It can be tough to get steady clientele in the field, and some people struggle for some time with that step. Fortunately, these steps can help you figure out the best ways to get and keep clients.
Hopefully, these tips help you get your business growing. It’s always good to see people make changes for the better. I’ve even known a few freelancers who now freelance full-time after I’ve shared these steps.
So, if you’re working on your site or your career and you’ve got some questions, try these steps. Your mileage may vary, but keeping clients happy is rarely a bad idea, right?